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SUMMARY
Creative professional with 15+ years experience producing consumer and business-to-business direct marketing: in-depth knowledge of customer acquisition & retention techniques and consumer offer testing; quick-study with strong problem-solving skills; self-starter who can manage projects from start to finish and meet tight deadlines.
EXPERIENCE
Freelance/Contract Copywriter August 1996 - Present
Develop creative strategies, write, edit, and often art direct, marketing communications for individual clients. Creative work encompasses direct mail, sales collateral, newsletters, web and digital media.
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Blue Shield of California |
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Reader's Digest Health & Fitness Publishing |
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The Visiting Nurses Association |
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Time-Life, Inc. |
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National Energy Systems |
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Scholastic Children's Entertainment |
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Citibank Financial Services |
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Iro Design (fashion & accessories) |
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The New York Times |
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AT&T |
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The Taunton Press (Fine Cooking, Fine Gardening and Fine Homebuilding magazines) |
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Ryland Home Builders |
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Cambium Learning Technologies, Petaluma CA., August 2006 - March 2007
Marketing Programs Manager
Acted as copywriter, creative director, and production manager for Cambium’s print and electronic marketing communications.
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Wrote, researched, and developed creative concepts for biannual catalog, print ads, trade show signage, and product packaging; executed monthly e-newsletter, emails, and web site content |
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Hired and supervised freelance graphic designers |
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Obtained stakeholder approval on high profile projects |
Barry Blau & Partners , New York, NY/Fairfield, CT. June 1993 - June 1996
Senior Copywriter
Developed creative concepts and wrote direct marketing campaigns for agency clients; contributed to creative strategy briefs and regularly presented work to clients.
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Lotus Software (IBM) |
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Ziff-Davis Interactive |
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United Parcel Service (UPS) |
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MCI Communications |
Reader’s Digest Books & Home Entertainment, Chappaqua, NY. Dec. 1990 - June 1993
Copywriter II
Developed, wrote, and managed 100+ annual new customer acquisition and retention direct mail promotions; collaborated with interdisciplinary team to plan campaigns, brainstorm creative ideas, and analyze results for general books, video, music, and continuity series.
Garland Publishing, New York, NY. May 1988 - October 1990
Copywriter
Wrote marketing promotions for academic and fine arts publisher, including: annual booksellers' catalogs, academic channel communications, conference materials, press releases, and point-of-purchase displays.
EDUCATION
University of Arizona, Tucson, AZ Bachelor of Arts in Art History and Italian, May 1985
Tyler School of Art, Rome, Italy, September 1983 to June 1984
ETCETERA:
Caples Award Finalist, consumer and b-2-b (caples.org) * Strong presentation skills * Fluent Italian
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